Director, Growth Marketing

Location: Denver, CO

Summary

The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!’s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting.

This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail—ensuring integrated campaigns that deliver measurable subscriber growth.

What WOW! Offers

Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts

Essential Duties and Responsibilities

Include but are not limited to the following:

Growth Strategy & Performance Leadership

Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
Drive continuous testing, optimization, and channel mix modeling

Paid Media Strategy & Execution

Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency

Direct Mail Strategy & Execution

Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules

Director, Growth Marketing

Location: Denver, CO

Summary

What WOW! Offers

Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts

Essential Duties and Responsibilities

Include but are not limited to the following:

Growth Strategy & Performance Leadership

Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
Drive continuous testing, optimization, and channel mix modeling

Paid Media Strategy & Execution

Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency

Direct Mail Strategy & Execution

Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules

Director, Growth Marketing

Director, Growth Marketing

WOW!

WOW!

Benefits

WOW!