Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Consumer Growth Marketing Principal at Via, you will design the programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local communities we serve.
About the Role:
- Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
- Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
- Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
- Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
- Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
- Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.
About You:
- Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
- Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
- Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights
