Director, Catalog Digital Marketing Urban

Research, Data, and Insights Integration

• Tap into all research and data sources—internal insights, data analytics, consumer behavior, streaming patterns, social sentiment, and cultural research.
• Use data to validate opportunities, uncover blind spots, and inform go-forward strategy.
• Ensure the team utilizes internal tools, processes, and cross-functional expertise to maximize performance and efficiency.

Frontline + Catalog Alignment

• Understand frontline release cycles and how they influence catalog moments.
• Work across current genres and frontline teams to ensure that catalog strategy complements and enhances artist development across the roster.
• Seamlessly bridge catalog and frontline marketing—ensuring holistic, year-round artist narratives.

Cross-Functional Collaboration

• Collaborate with Catalog and Core Label teams including Marketing, A&R, Digital, Creative, International, Commercial, Revenue, and Artist Management to support priority Urban and multi-genre catalog projects.
• Maintain proactive, clear communication with all stakeholders—deadlines must be met, and alignment must be constant across all moving parts.
• Serve as a key partner to Artist Management, ensuring that campaigns support artist brand integrity and long-term vision.

Execution, Analysis & Optimization

• Guide and oversee the creation of all marketing materials and original content for campaigns.
• Regularly interface with artists and management to ensure alignment on all aspects of release plans and catalog marketing strategy.
• Analyze streaming, sales, radio, and social performance to adjust strategies in real time.
• Use audience insights to optimize rollouts, messaging, formats, and content across channels.

Bring Your VIBE

• 6+ years’ experience as a Marketing Director and/or Product Manager in music
• Strong experience in Urban (Hip-Hop/R&B) while holding comprehensive knowledge across all genres
• Deep passion for music history, catalog storytelling, and cultural evolution—whether lived, learned, or actively pursuing
• Strong ability to define and drive strategy, execution, timelines, and cross-functional coordination
• Creative thinker with the ability to generate fresh, innovative marketing ideas rooted in culture
• Strong understanding of DSP behavior and trends (Spotify, Apple, SoundCloud, YouTube)
• Deep familiarity with social platforms and content trends, especially TikTok
• Excellent communication, writing, presentation, and cross-functional relationship skills
• Proficiency with Word, Excel, PowerPoint, and Nielsen analytics (SoundScan, Mediabase)
• Bachelor’s Degree

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$70,304 - $152,260

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.