Hospice Community Liaison

JOB SUMMARY

The Marketing Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.

The Marketing Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources.

DUTIES & RESPONSIBILITIES

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts prepare and conduct sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.
• Ensures all communications, messaging and branding is aligned with the Vesper Hospice culture.
• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high-quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.