Corporate Marketing Manager

SWBC is seeking a talented individual who will develop, execute, and manage traditional and digital marketing campaigns to support the company’s Investment Services and Retirement Plan Services groups. This individual contributor role partners closely with internal clients and senior leaders to deliver proactive, consultative, and elevated marketing support that strengthens brand positioning, drives growth, and enhances client experience. Utilizes a mix of print, direct mail, digital, social media, paid search, and email marketing to support highly regulated financial services offerings.

Why You’ll Love This Role

In this role, you will have the opportunity to work closely with senior leaders and internal clients to elevate marketing efforts across Investment and Retirement Services. You’ll play a key role as a trusted partner, shaping strategy, owning execution, and delivering high-quality, high-impact marketing that supports business growth and client success within a respected financial services organization.

Essential duties include the following:

• Develops and implements marketing strategies in support of Investment Services and Retirement Plan Services business goals, aligning with company objectives, industry trends, and budget.
• Serves as a strategic thought partner to internal clients and leadership, advising on branding, positioning, messaging, and go-to-market strategies for investment, advisory, banking-adjacent, and retirement solutions.
• Partners proactively with internal clients to help shape and clarify their vision, translating business objectives into integrated marketing plans and campaigns.
• Owns campaigns end-to-end, including concept development, execution, optimization, and post-campaign analysis across the full customer lifecycle.
• Writes, edits, and produces content including, but not limited to, thought leadership, blogs, marketing collateral, presentations, email campaigns, digital content, and advertising copy tailored to investment and retirement audiences.
• Develops and executes inbound and outbound marketing campaigns; evaluates performance and pivots tactics based on results, insights, and ROI.
• Provides elevated client service by anticipating needs, maintaining clear communication, and delivering marketing solutions that exceed expectations.
• Brings forward innovative ideas and solutions that enhance client engagement, improve campaign effectiveness, and differentiate the business in competitive financial markets.
• Collaborates closely with internal stakeholders across marketing, product, sales, compliance, and leadership to ensure timely execution and alignment.