Job Location:
Burlington Mall
PRIMARY PURPOSE:
This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the property
Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans
Review and understand Marketing budget, Marketing financials and various related reports
Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting
Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential
Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests
Frequently review and understand center sales and traffic tends and reports
Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results
Responsible for managing the local production and use of on-mall collateral and materials.
Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities
Assist in writing and creating retailer correspondence and communications.
Work with DMBD to keep an up-to-date media contact list and build a network of media contacts
Along with the DMBD, convey sales and market related information to the center’s leasing representative. Provide necessary marketing information and assistance as necessary
Assist DMBD with coordinating tenant and partner meetings
MINIMUM QUALIFICATIONS:
BA or BS degree with emphasis in marketing or business
3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Exceptional negotiating skills
Event planning experience
Well-developed oral and written skills
Sound fiscal management and budgeting skills
Excellent word processing, Excel, and Power Point skills
Flexibility to work varied schedules including weekends and evenings
Some overnight travel required
The salary range for this position is $66,928.30 - $108,964.43. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.