At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
L.L.Bean is looking for an Loyalty Program Lead to join our Marketing Team.
We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine. We are open to discussions for working remotely in the following states: Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Wisconsin.
L.L.Bean is expanding our Customer Marketing organization with the introduction of a new customer loyalty program designed to deepen customer engagement, build long‑term loyalty, and accelerate omnichannel growth. The Loyalty Program Lead will serve as the day‑to‑day owner of the new program. This role sits within the CRM function and reports to the Senior Manager, CRM & Loyalty. While not a formal people manager, this is a senior, hands-on role responsible for activating strategy, driving program performance, managing the member experience, and ensuring operational excellence.
The Lead will collaborate closely across marketing program management, insights & analytics, retail, e‑commerce, product management, customer service, information services, finance, card services and external agency/technology partners. The ideal candidate combines strong program leadership, customer-centric thinking, analytical rigor, executional excellence and cross-functional influence. You will ensure the program delivers an exceptional experience for customers while supporting L.L.Bean’s broader business goals.
Responsibilities
Program Management & Go-to-Market (GTM)
Performance Reporting & Analytics
Membership Growth & Optimization
Compliance, Governance & Operational Excellence
Health and Safety Requirement
Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Education Level
4-Year Bachelors Degree, preferably focused in Marketing, Business, Analytics or related field
Master’s Degree or MBA preferred but not required
5 Minimum Years of Experience
Skills and Qualifications
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.