Assoc. Mgr. AMZ Influencer & Activations

Paid & Organic Amplification

• Support the development and execution of paid amplification strategies to extend the reach and effectiveness of influencer and marketing campaigns.
• Collaborate with media and performance teams to align messaging across paid media, organic social and onsite placements
• Identify opportunities where organic momentum (social buzz, creator content, cultural moments) can be scaled through paid tactics on Amazon and beyond

Amazon Onsite Optimization

• Own and execute onsite optimization levers that influence consumer consideration, including: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy and discoverability enhancements
• Work closely with onsite, SEO and performance teams to ensure content and merchandising strategies reflect current consumer language, trends and behaviors
• Continuously identify opportunities to improve the shopper journey and elevate brand storytelling on Amazon

Cross-Functional Collaboration

• Serve as a highly collaborative partner across brand, media, creative, agency, sales, operations and analytics teams
• Manage multiple workstreams simultaneously while ensuring alignment, clear ownership and timely execution
• Navigate ambiguity and complexity with confidence, proactively identifying risks and solutions

Performance & Optimization

• Track campaign and onsite performance to assess what is driving consideration, engagement and sales
• Translate insights from performance data, social trends and consumer behavior into clear recommendations and optimizations
• Support ongoing test-and-learn approaches to evolve customer marketing strategies over time

Required Qualifications:

• Bachelor's degree required
• 4–6 years of experience in customer marketing, brand marketing, digital commerce, or social/influencer marketing, preferably with Amazon experience
• Strong understanding of Amazon’s ecosystem, including onsite merchandising fundamentals (PDPs, brand stores, keywords, discoverability)
• Proven experience activating influencer marketing campaigns and working with creators, agencies and paid amplification partners
• Demonstrated ability to connect brand storytelling with commercial outcomes
• Highly organized with exceptional project management skills and attention to detail
• Comfortable managing multiple initiatives simultaneously in a fast-paced, high-complexity environment

Desired Qualifications:

• You have a strong pulse on social and cultural trends, and can identify what truly resonates with consumers versus what feels forced or inauthentic
• You understand how to build brand affinity through social-first marketing, while still being grounded in performance and sales metrics
• You are both strategic and scrappy—able to zoom out to see the big picture and zoom in to execute flawlessly
• You thrive in collaboration and are known for bringing clarity, structure, and momentum to complex teams and projects
• You are curious, proactive, and constantly looking for new ways to evolve how brands show up on Amazon

#LI-LH1

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.