Associate Director, AI Marketing Enablement

Success in this role requires strong strategic thinking, influence without authority, and a passion for learning and applying new technologies. The ideal candidate is comfortable navigating ambiguity, testing and iterating, and driving measurable impact in a highly regulated environment.

This position will report to the Director, AI Marketing Innovation.

Impact you will Drive

• Shape the future of AI-enabled marketing within Johnson & Johnson
• Turn emerging capabilities into scalable, real-world applications
• Deliver measurable impact through speed, efficiency, and improved quality
• Challenge legacy ways of working and introduce more effective approaches
• Build repeatable models that scale across brands and therapeutic areas

Responsibilities Include:

Capability Design & Activation

• Own the strategic design and direction of AI marketing capabilities within a specific therapeutic area
• Define how capabilities should be applied across brands, establishing scalable models, standards, and best practices
• Guide enablement and adoption by partnering with brand teams, ensuring capabilities are effectively integrated into workflows without direct execution
• Champion adoption by demonstrating clear business value and challenging traditional ways of working
• Identify, prioritize, and scale high-impact use cases that advance how AI is applied in marketing
• Continuously evolve capabilities and approaches using a test-and-learn mindset
• Monitor adoption and performance trends to identify gaps, remove barriers, and inform optimization
• Translate insights into clear, strategic recommendations that drive measurable impact at scale

Strategic Enablement & AI Evolution

• Shape how AI capabilities are applied within the therapeutic area by identifying high-impact opportunities and challenging the status quo
• Stay continuously up to date on the rapidly evolving AI landscape, serving as a subject matter expert on best-in-class GenAI/AI marketing capabilities
• Bring forward emerging trends, tools, and innovations to evolve how marketing operates
• Partner with leadership, TA stakeholders, other enablement leads, and product teams to prioritize and shape the future of marketing
• Contribute to and help shape AI governance and responsible adoption frameworks across marketing
• Define the future-state vision for AI-enabled marketing within the therapeutic area and translate it into actionable plans
• Build strong relationships with brand teams to drive engagement, trust, and sustained adoption

Cross-Functional Orchestration & External Perspective

• Serve as the key connector across marketing, MLR, IT, product teams, and external partners
• Manage external vendors while ensuring alignment to J&J priorities and long-term capability strategy (best in class capabilities)
• Continuously scan the external market for emerging AI capabilities, tools, and partners to ensure best-in-class solutions and avoid vendor lock-in
• Represent therapeutic area marketing teams to ensure capabilities align with business needs and priorities
• Identify workflow gaps and reimagine processes to improve efficiency and effectiveness
• Support pilots, testing, and phased rollouts to ensure successful deployment

Organizational Enablement & Change Strategy

• Define and clearly articulate the team’s role and value within the organization
• Position the team as strategic leaders and trusted SMEs in AI marketing transformation
• Develop the strategy for change management and capability adoption, including how teams are enabled (in partnership with training and L&D teams)
• Collaborate across cross-functional teams (AI strategy, product/workbench, content ops, media) to reinforce a connected, end-to-end AI marketing ecosystem
• Help shape the team’s long-term positioning, growth opportunities, and impact within the organization

Qualifications / Requirements

Education:

• A minimum of a Bachelor's degree is required. An advanced degree is preferred.

Experience & Skills

Required:

• Minimum of 7-8+ years of experience in marketing, digital marketing, marketing operations, or commercialization within pharmaceutical, biotech, or healthcare industries
• Demonstrated experience operationalizing marketing capabilities or technologies within brand teams or business units
• Strong understanding of marketing workflows, content lifecycle, and campaign execution in a regulated environment
• Proven ability to translate ambiguous business needs into practical, scalable solutions
• Experience working cross-functionally with marketing, medical/legal/regulatory (MLR), IT, and external partners
• Demonstrated curiosity and self-driven learning in emerging technologies, AI, or digital capabilities
• Ability to influence without authority and build strong, trust-based relationships across a matrixed organization
• Strong analytical and problem-solving skills, with the ability to use data to measure adoption and inform decisions
• Excellent communication skills, with the ability to simplify complex concepts into clear, actionable guidance for marketers

Preferred:

• Experience supporting or enabling marketing technology, digital transformation, or AI-driven initiatives
• Familiarity with content supply chain, MLR processes, and approval workflows
• Experience working with or managing external vendors, agencies, or technology partners
• Strong understanding of marketing platforms and tools (e.g., Workfront, Adobe DAM, Figma, Veeva)
• Experience experimenting with or applying generative AI tools in marketing, content creation, or workflows
• Demonstrated success driving change management and adoption at the team or business unit level
• Experience contributing to pilot programs, capability rollouts, or scaled deployments
• MBA or advanced degree preferred

Other:

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits