The International Brand Experience Manager drives category and brand growth initiatives, consumer strategy and integrated marketing communications for Buffalo Wild Wings & Arby’s outside the US. Day-to-day responsibilities driving brand experience for these two brands include supporting strategic cross-functional projects, category strategy, creative resource development and strategic frameworks to support field marketing execution. Projects and support activities in this role are intended to ensure international franchisees are making a meaningful impact with consumers and driving topline sales, while also ensuring consistency in brand voice across marketing channels and brand extensions. Success in this role requires developing and maintaining strong relationships with key internal stakeholders (International marketing team, regional teams, supply chain, operations, finance, and US brands teams) and fostering external collaboration (franchisees, vendors, agencies). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at partnering with cross-functional groups to work together to find solutions for complex projects. This position interacts frequently with senior management to provide recommendations and guidance to support and grow the overall Inspire International business.
RESPONSIBILITIES
Manages global consumer and category strategy to support core/flex menu management, product innovation, and marketing calendar development.
Manages briefing, production and developmnet of International creative resources, including agency relationships, brand campaigns, photo shoots, global support tools, and creative library management
Develop innovative global media strategies to enable market-level execution and build relevancy to connect further with Gen-Z.
Support business development and new market launch teams with brand-led support strategy to ensure successful international market growth
Oversee strategic brand initiatives and day-to-day support of field marketing to ensure successful implementation of brand strategy, regional calendars and creative resources
Supports with ad hoc projects, presentations, and reports for the Director, International Brand Experience and Vice President, International Marketing
EDUCATION QUALIFICATIONS
Required: Bachelor’s degree in marketing / business
Preferred: A Master’s Degree in marketing / business
Minimum 5 years marketing experience required
Restaurant industry relevant experience preferred
International experience preferred
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Global Mindset
Experience with product development, category management, calendar planning and creative resource management
Detail-oriented with strong analytical, organizational and written & verbal communications skills
Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment
Ability to lead multiple projects simultaneously and deliver on time
Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
Self-starter with an energetic personality who can operate with some supervision
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.