Marketing Manager, Paid Search

• Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, PMAX, Shopping, and AI Max)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations.
• Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Highly analytical and capable of independently breaking down complex datasets into clear actions
• Detail-oriented, structured, and disciplined in campaign management able to find efficiencies and opportunities across multiple data sources
• Familiar with the fast-paced, demanding, and analytical environment
• A positive mindset towards challenges and new opportunities
• Able to navigate a global, matrixed organization without losing speed or ownership

You have…

• A bachelor’s degree with a strong academic record
• 4-6+ years of experience in Paid Search, either from an agency or client-side role
• Proven track record of managing and optimizing large-scale, performance-driven accounts
• Knowledge of Paid Search bidding, targeting, and optimization.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google Ads and Microsoft Ads (Search, Shopping, Performance Max) certified
• Advanced Excel / Google Sheets skills (you can build your own analyses from scratch)
• Experience working with large datasets and conducting granular performance deep-dives
• Strong command of performance metrics (CPC, CVR, CTR, CAC, LTV) and how to influence them
• Experience leveraging automation (scripts, tools, or platform features) to scale operations

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$121,500—$136,700 USD