Channel Manager - SEM

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

You Will

• Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.
• Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.
• Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.
• Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.
• Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.
• Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

Who You Are

• 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.
• You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.
• You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.
• You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.
• You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.