Job Description Summary

GE HealthCare is looking for a Senior Global Marketing Leader to join our team. This is a high-impact leadership role focused on Strategic and Upstream Marketing for our global portfolio. You will serve as a visionary architect for our market-shaping initiatives, working in lockstep with Product Leaders to define the future of our offerings. From initial commercial assessment and business case development to the end-to-end execution of global product launches, you will ensure our innovations translate into meaningful outcomes for clinicians and patients worldwide.

The successful candidate will be a master of strategic storytelling, capable of building powerful economic narratives and unbranded awareness campaigns that challenge the status quo and prepare the market for next-generation solutions.

Job Description

Roles and Responsibilities

As the Senior Global Marketing Leader, reporting to the Senior Director, Global Marketing, you will lead the following strategic areas:

1. Strategic & Upstream Marketing

• Commercial Assessment: Lead the commercial assessment and business case development for new opportunities, ensuring alignment with long-term strategy.
• Value Proposition & TPP: Define and build robust Value Propositions and Target Product Profiles (TPP) that resonate across diverse global markets.
• Market Shaping: Own and execute market-shaping activities to pave the way for innovation and clinical adoption.
• Go-to-Market (GTM) Strategy: Design comprehensive GTM strategies, including channel strategy and multi-stakeholder messaging.

2. Evidence & Economic Narrative

• Pre-Launch Strategy: Develop and lead pre-launch evidence generation strategies to support clinical and economic claims.
• Economic Narrative: Build compelling economic narratives that demonstrate value to healthcare systems, payers, and providers.

3. Campaign & Digital Innovation

• Omnichannel Upstream Campaigns: Lead unbranded awareness, scientific evidence dissemination, and data-driven personalization efforts.
• Digital Strategy: Drive global digital engagement and Direct-to-Consumer (DTC) strategies where applicable.
• Persona & Journey Mapping: Utilize deep insights for persona development and end-to-end customer journey mapping.