Retention Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.

The Retention Marketing Manager is responsible for owning and advancing G/FORE’s customer retention and customer lifecycle marketing performance. This role serves as the strategic owner of lifecycle outcomes, with accountability for improving customer health across the journey. The role owns the strategy and execution required to increase customer lifetime value, reduce churn, expand cross‑category adoption, and ensure retention programs contribute materially to overall business performance.

This individual is expected to operate with strong commercial judgment, translating customer and performance data into clear priorities, recommendations, and actions. Responsible for planning and executing email and SMS, defining lifecycle marketing strategy, prioritizing high-impact initiatives, forecasting performance, and driving sustained improvements in customer lifetime value, retention, and long-term brand loyalty. Serving as the ESP and lifecycle activation expert, this role partners closely with Consumer Data Strategy and cross‑functional teams to translate customer insights into effective messaging and to evolve G/FORE’s retention program toward a more scalable, customer-centric future state.

ESSENTIAL FUNCTIONS:

• Own customer retention and lifecycle performance, with accountability for improving customer health across the journey.
• Translate lifecycle, customer, and performance data into clear priorities and actions that improve retention outcomes, including activation, repeat purchase rate, churn reduction, cross-category adoption, and customer lifetime value.
• Plan and lead lifecycle execution across email and SMS, including ownership of the messaging calendar, creative briefing, QA, deployment, and performance analysis in partnership with internal teams and agency partners.
• Maintain accountability for lifecycle-driven revenue by ensuring email and SMS programs support commercial priorities, contribute meaningfully to monthly and seasonal revenue targets, and scale sustainably over time.