Overview:
Archadeck Outdoor Living, part of Empower Brands, is seeking a dynamic and results-driven Franchise Business Consultant (FBC) to support and grow our franchise network. This role goes beyond traditional business consulting by placing a strong emphasis on driving revenue, improving sales performance, and optimizing the full sales lifecycle across the system.
As a Franchise Business Consultant, you will serve as a coach, mentor, and strategic partner to franchisees, helping them grow their businesses through a combination of operational excellence, financial performance, and disciplined sales execution. You will work directly with franchise owners and their teams to improve lead conversion, sales pipeline management, and overall revenue growth.
This role is structured with approximately 30% of time supporting new franchisees as they ramp up and exceed early performance expectations, and 70% focused on driving same-store sales growth and performance optimization across existing offices.
Key Responsibilities:
Franchisee Coaching & Relationship Management
- Build and maintain strong, trust-based relationships with up to 30 franchisees, serving as their primary business coach and advisor
- Conduct comprehensive business and sales assessments to identify performance gaps and growth opportunities
- Develop and execute customized action plans focused on revenue growth, sales performance, and operational improvement
- Provide ongoing coaching and accountability to ensure franchisees execute against goals and key initiatives
- Act as a trusted partner in navigating challenges, capitalizing on opportunities, and driving measurable results
Sales Performance & Revenue Growth (Core Focus)
- Drive same-store sales growth by coaching franchisees and their teams on effective sales strategies and execution
- Own and optimize the sales funnel, ensuring consistent execution from lead intake through close
- Analyze key sales metrics including lead conversion rates, average ticket size, close rates, and pipeline health
- Conduct regular pipeline reviews with franchisees to identify gaps and improve forecasting accuracy
- Coach on the full sales lifecycle, including:
- Inquiry handling and qualification
- In-home consultations and recommendation development
- Overcoming objections and closing techniques
- Leveraging contracts, referrals, and customer reviews
- Partner with franchisees to improve lead management, follow-up discipline, and overall sales process consistency
- Provide hands-on coaching through ride-alongs, role play, and real-time feedback when in the field
Strategic Business & Sales Coaching
- Deliver ongoing coaching in leadership, sales management, and business strategy to drive overall performance
- Lead weekly, bi-weekly, and monthly calls focused on KPI tracking, sales performance, and growth planning
- Support franchisees in building and managing high-performing sales teams, including onboarding and development of salespeople
- Train franchise owners to effectively coach and manage their own sales teams (“coach the coach”)
- Identify and share system-wide sales best practices to elevate performance across the network
Operational & Financial Performance
- Evaluate franchise operations to ensure alignment with brand standards and identify efficiency opportunities
- Conduct field visits to assess both sales execution and operational performance
- Perform financial analysis (P&L, sales reports, benchmarking) with a strong focus on revenue growth and profitability
- Partner with franchisees to improve margins through pricing strategy, sales mix, and cost control
- Provide strategic recommendations on staffing, capacity, and production aligned with sales growth
Training, Tools & Program Support
- Support and reinforce Archadeck’s sales methodology across the franchise system
- Deliver training workshops, webinars, and field coaching on sales strategies, tools, and best practices
- Contribute to the development and evolution of sales tools, scripts, and training resources
- Ensure alignment between marketing efforts and sales execution, maximizing ROI on lead generation
- Assist in broader brand initiatives including franchise meetings, operational programs, and vendor partnerships
Qualifications:
- 5+ years of experience in franchise support, business consulting, sales leadership, or small business ownership
- Proven track record of driving revenue growth and achieving sales performance targets
- Strong understanding of sales processes, pipeline management, and conversion metrics, preferably in high-ticket or project-based sales (home services, construction, remodeling, etc.)
- Experience coaching or developing salespeople and business owners in a multi-location or franchise environment
- Ability to analyze performance data and translate insights into actionable strategies
- Exceptional interpersonal and communication skills, with the ability to influence and hold franchisees accountable
- Strong business acumen across operations, finance, and sales
- Comfortable working in a fast-paced, performance-driven environment
- Willingness to travel up to ~30% for in-field coaching and franchise support
- Tech-savvy with experience using CRM systems and performance tracking tools
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
*Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. #LI-remote*
