About This Role
The US Alzheimer’s Marketing, Expert Engagement Lead will be a critical role and visible leader within the US Marketing Team, overseeing KME/key professional stakeholder strategies and engagement plans to activate, educate and build advocacy to improve speed to therapy and coordination to improve patient care. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise. More specifically, this position will focus on development of influence mapping and engagement plans, design of disease education initiatives, including peer to peer strategy across channels, speaker bureau, and key customer engagement strategies that crosscut HCP audiences. The ideal candidate would have a deep understanding of HCP, KME and/or Key Account customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP and patient.
What You’ll Do
The Expert Engagement Lead will work closely with alliance partners to set the direction for expert engagement strategy and planning within disease education, congress and KME relevant settings, including Advisory Boards and Strategic Councils. S/he will partner with leadership to prioritize marketing strategies to drive success through addressing educational needs, system/patient access challenges and complex therapy processes in an emerging market landscape.
The ideal candidate will hit the ground running to lead this complex product growth opportunity and produce measurable results. S/he will develop cross-functional strategic plans and identify expert external partners to execute key solutions to improve treatment uptake.
Who You Are
Qualifications
Job Level: Management
Additional Information
The base compensation range for this role is: $164,000.00-$226,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.