Position Title:
Social Media and Content Specialist
Compensation:
$42,000 - $47,000
Department:
Div of Online & Strategic Learning_F
About this opportunity:
The Division of Online and Strategic Learning is seeking a creative, strategic, and student-focused Social Media and Content Specialist to help elevate the Ball State Online brand through engaging digital storytelling that supports enrollment growth and student engagement goals. This role plays an important part in advancing enrollment marketing efforts by creating compelling social media content that connects with prospective adult students, highlights authentic student experiences, and drives meaningful audience engagement across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
The ideal candidate is passionate about content creation, short-form video, social trends, and digital community engagement, while also understanding how social media contributes to broader marketing and enrollment objectives. They are collaborative, organized, and data-informed, with the ability to analyze content performance, identify opportunities for growth, and adapt strategies to improve reach, engagement, and prospective student interest. This position offers an opportunity to shape Ball State Online’s voice and visibility in a rapidly evolving digital landscape while contributing directly to the growth of online education initiatives serving thousands of learners.
This role requires regular on campus presence, but a flexible weekly remote work schedule is an option as approved by the supervisor upon onboarding.
Candidates for searches must have current authorization to be employed in the United States without employer sponsorship.
What you'll do and what you'll bring:
Position Function:
The Social Media and Content Specialist upholds strategic marketing initiatives by developing and creating engaging, student-centered content for Ball State Online’s social media and marketing channels. This includes writing testimonial stories and supporting SEO-driven content strategy with a strong emphasis on social media content. The specialist works closely with a senior marketing content specialist and a cross-functional team to elevate brand storytelling, increase engagement, strengthen brand trust, and support enrollment growth through compelling social media and marketing content.
Duties and Responsibilities:
Create and edit compelling content for digital and print platforms, including websites, blogs, email, and marketing materials.
Plan, write, schedule, and publish social media content that aligns with campaign goals, audience needs, and platform trends.
Create short-form video content (e.g., Reels, TikToks, YouTube Shorts), including scripting, filming, editing, and optimizing for engagement.
Optimize content for discoverability through platform search behaviors (titles, captions, keywords, hashtags, and trending query formats).
Develop feature stories, testimonials, and social-first narratives using content obtained by conducting interviews with students, alumni, and faculty.
Stay up to date on trends and tools in short-form video, social media platforms, and digital engagement strategies.
Develop social-first FAQ content that addresses common questions and barriers.
Brainstorm content, develop and review integrated marketing campaigns, in collaboration with team members.
Maintain consistent messaging across platforms while tailoring tone and format to suit specific audiences.
Monitor comments and engagement patterns to identify emerging questions, misconceptions, and content opportunities.
Track performance and contribute insight and recommendations on what content drives awareness, consideration, and web traffic to enrollment pathways.
Manage multiple deadlines and projects with strong organizational and time management skills.
Perform other related duties as assigned.
Minimum Qualifications:
Bachelor’s degree in journalism, communications, marketing, digital media, or a related field.
Demonstrated experience in creating social media content, including short-form video (internships, freelance, student media, or part-time roles acceptable).
Strong storytelling, writing, and editing skills for social platforms.
Basic video production skills, including shooting and editing short-form video for mobile audiences.
Familiarity with platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Demonstrated experience in writing and content creation (professional experience, internships, student media, freelance, and/or part-time roles).
Excellent interpersonal skills, including the ability to conduct interviews and collaborate with others.
Preferred Qualifications:
Experience managing or contributing to social media accounts for an organization, brand, or campaign.
Comfort being on camera or directing others for social media video.
Experience using content planning or publishing tools (e.g., Canva, Sprout Social, Hootsuite).
Knowledge of AP Style and brand voice standards.
Exposure to higher education marketing or storytelling, especially for adult learners or online education.
Familiarity with video metrics and analytics.
How to apply:
For inquiries about this opportunity, please contact: Craig Meinhart at: cmmeinhart@bsu.edu.
Applications must be received by 12:01 AM on May 29, 2026.
What we offer:
At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.
When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you.
Let's fly together toward a secure and prosperous tomorrow.
Curious about our excellent benefits package?
We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator.