Senior Director, Membership

The impact of this role

The Director, Membership is responsible for understanding, growing, and deepening the membership base of the American Marketing Association. This role sets the vision and strategy for AMA's professional, group, and corporate membership programs, driving acquisition, engagement, and retention initiatives that deliver measurable value to members. The Director leads the development and execution of strategic plans that strengthen AMA's value proposition, expand its reach within the marketing profession, and cultivate a vibrant, growing community of marketing practitioners and leaders.

What you’ll be doing 

Professional, Group & Corporate Membership Growth

• Sets the vision and leads the development of strategies and plans to grow AMA's professional, group, and corporate membership segments, with clear goals for acquisition, retention, and overall membership health.
• Develops and refines compelling membership value propositions tailored to each membership segment, ensuring benefits are clearly communicated and consistently delivered.
• Identifies and pursues new market opportunities to expand the corporate membership program, building relationships with marketing leaders, agencies, and organizations aligned with AMA's mission.
• Guides the collection, analysis, and reporting of critical membership data—including acquisition, renewal, and churn metrics—to inform strategic and operational decisions.
• Partners with the brand experience and marketing teams to develop campaigns, messaging, and digital strategies that drive membership awareness and growth.
• Benchmarks AMA membership programs against peer associations and industry best practices, incorporating insights into ongoing strategy refinement.

Member Experience & Value Proposition

• Provides strategic guidance on the overall membership experience, ensuring members at every level receive ongoing, meaningful value throughout their membership lifecycle.
• Collaborates with internal teams—including Marketing, Professional Development, Alliances, Communities & Journals—to curate and communicate a cohesive set of member benefits and resources.
• Champions exclusive access opportunities that differentiate AMA membership and reinforce the value of belonging.
• Supports research and innovation initiatives that help AMA better understand member needs, motivations, and satisfaction across all membership segments.
• Partners with internal teams to embed diversity, equity, and inclusion principles into membership programs and outreach.

Volunteer & Community Alignment

• Facilitates the flow of information and ideas between AMA staff and volunteer leadership, building alignment around membership goals and growth priorities.
• Provides strategic guidance and support to chapter and cohort leaders to inspire alignment with national AMA membership vision, strategies, and goals.
• Identifies and supports volunteer-driven membership recruitment and retention initiatives that leverage the strength of AMA's local and professional chapter communities.

Team and Project Management

• Directly supervises the Assistant Manager, Professional Communities, providing leadership, mentorship, and professional development support.
• Determines operating priorities and plans to be executed by the team, establishing clear goals, accountability structures, and success metrics.
• Supervises the development and management of annual and special project budgets for membership programs, including approving budgets and securing necessary funding, staffing, and resources.
• Develops and maintains team structure, processes, and reporting mechanisms to ensure the effectiveness and continuous improvement of membership operations.

What you bring to the table

• At least five years of experience within a non-profit organization or membership association, leading membership strategy
• At least five years of experience directly managing a team
• Strong understanding of association membership models, member lifecycle management, volunteer engagement, and project management
• Experience with corporate membership or B2B relationship management
• Proficiency in Microsoft Office or Google Suite. Familiarity with content management systems (WordPress), customer relationship management systems (Salesforce), and project management tools (Asana)
• Ability to travel across the US for meetings and events approximately 6–8 times a year (typically 2–5 days with some weekends).

What you may also have

• Strong understanding of the American Marketing Association's membership structure and processes preferred

What to expect from the interview process

• Recruiter and Hiring Manager resume review (AMA does not use AI to screen candidates at any point in our process)
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out, and we wanted your answers to be as well. So you have unlimited think time for each of the five questions we ask!) that will take 20-25 minutes.
• 60-minute phone interview with AMA’s Director of People and Culture
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
  • A variety of AMA professional development content
  • AMA’s Professional Certified Marketer - Marketing Manager certification exam
• Remote work-life balance with:
  • Flex Fridays (no internal meetings scheduled after 12 pm on Fridays)
  • Unlimited sick leave
  • 4 weeks of parental bonding/caregiver leave
  • Paid vacation time
  • 13 paid holidays
  • 6 days of paid volunteer time off per year
• Comprehensive benefit package that includes:
  • Your choice of two medical plans with United Healthcare
  • Your choice of two dental plans with Guardian
  • Vision plan with Guardian
  • 403(b) retirement plan with an employer match and immediate vesting
  • Fully paid life insurance at twice your base annual salary
  • Fully paid short-term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions, family responsibilities, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

EEO

#LI-REMOTE