YOUR MISSION
As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team.
You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth.
To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility.
You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.
- Define and lead the global paid media strategy across search, paid social, display, and emerging channels
- Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
- Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
- Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
- Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
- Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
- Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
- Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
- Lead and inspire the paid media team into a state-of-the-art center of excellence
- Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
- Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
- Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
