Client Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit <wppmedia.com>.

Client Manager

The Client Manager is a central point of contact for clients and a key driver of integrated, cross-channel communication recommendations across paid, owned, and earned media. Sitting within the client team and reporting to the Client Associate Director, this role is responsible for maintaining strong client relationships, delivering high-quality media planning outputs, and ensuring all work is grounded in clear client priorities. The Client Manager plays a critical role in connecting the right internal expertise to consistently elevate the quality and impact of Wavemaker's work.

Key Responsibilities

• Build and maintain deep knowledge of each client's business, including market share, purchase barriers, key competitors, and growth drivers, to inform planning and strategic recommendations
• Develop and manage strong, enduring relationships with key client contacts, acting as a trusted and knowledgeable partner across day-to-day engagement
• Lead the delivery of media planning recommendations using agency and industry tools, applying sound planning principles across scheduling, flighting, audience development, and channel prioritisation
• Manage client briefs end-to-end — from full comprehension and internal briefing through to final delivery — ensuring outputs meet the highest quality standards
• Coordinate across internal teams including strategy, channel specialists, and WPP Media product teams to bring together the right resources and deliver integrated solutions
• Contribute to innovation in planning by sourcing and applying market insights, emerging trends, and creative thinking to client challenges
• Support agency growth by contributing to award entries, thought leadership, and industry presence at relevant events
• Monitor campaign status across all active and upcoming activity, ensuring stakeholders are aligned and any issues are flagged and resolved proactively
• Identify and implement process improvements to enhance efficiency and output quality across all aspects of the role
• Maintain a clear understanding of in-scope services and manage out-of-scope requests appropriately, with full visibility of client approval processes