SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.
Strategy & Vision
Team Leadership & Development
Partnerships & Creator Relations
Campaign Execution & Cross-Functional Collaboration
Analytics, Measurement & Budget
Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.
Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.
Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.
Present results, learnings, and strategic recommendations to executive leadership on a regular basis.
10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.
Exceptional leadership skills with experience managing and developing multi-person marketing teams.
Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.
Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.
Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.
Experience in a consumer brand, agency, or high-growth startup environment preferred.
What Success Looks Like
In your first 12 months, you will have:
This is a rare opportunity to take full ownership of a high-visibility, high-impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you.
Benefits and Culture
Perks (HQ Location)