Account Manager - Marketing Communications

The purpose of this role is to have an impact on the Burson Group India brand through progressive marketing strategies across all media. To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, sponsorships, and promotional activities of the organization. Responsible for external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines. Persuasive, enthusiastic and tenacious.

What you'll do:

Technical Competency

This section describes the key areas in which this role will need to deliver results. Technical Competencies are measurable skills for an individual to succeed in this role.

Marketing Acumen:

• Develops and executes marketing plans and programs, both short and long term in line with the firm’s Business Strategy, in consultation with the CM&GO – Burson Group India or as aligned.
• Research analyzes, and monitors communications industry trends so that marketing opportunities may be capitalized, and the effect of competitive activity may be minimized.
• Creation and publication of all marketing material in line with company messaging and marketing plans.
• Plans and oversees the organization’s promotion activities including print, electronic, and direct mail outlets.
• Communicate with external partners on ongoing campaigns.
• Overall responsibility for brand management and corporate identity
• Works with writers and designers, overseeing copywriting, design, layout, and production of marketing materials.
• Working in collaboration with Burson Group India’s Digital Marketing expert for online campaigns
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Implementing the Marketing Calendar (Events, Awards, Publications, Speaking Opportunities, Sponsorships, Partnerships etc.).
• Facilitates new business process across practices (Case Studies, Playbook, Credentials, Bios, Role Scope & Financial Proposal Templates etc.)
• Create, edit, storyboard, and manage entire awards entry process on behalf of Burson Group India and its clients.
• Supervises the Marketing Section on SharePoint and ensures all marketing knowledge is updated
• Ensure compliance with all systems, processes and policies.

Fiscal Management

• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Develop short and long-term plans and budgets for PR programs and their activities, monitor progress, assure adherence, and evaluate performance.

Team Leadership Skills

• Act as a leader to client teams and oversees team performance by prioritizing responsibilities and delegating tasks according to the capabilities and experience of team members and client budget and needs.
• Ensures that teams are equipped with the right resources, tools, and training to build high performing teams and manage workloads.
• Is an active mentor who serves as a trusted coach and is available in formal and informal ways to guide professional development and grow and retain talent.
• Fosters teamwork and builds morale and motivation within account teams, ensuring that good performance and efforts are recognized.
• Takes an active interest in the career development of team members, sets realistic and achievable qualitative and quantitative goals for team members in performance appraisals and follows-up regularly.
• Develops the team’s expertise in clients’ business and conducts on-the-job training and formal training sessions as appropriate.

Behavioural Competency Requirements

• This section describes the Behavioural Competencies that are critical to succeed in this role. Behavioural Competencies are measurable characteristics that contribute to improved performance.

Personal Learning

• Picks up on the need to change personal, interpersonal, and managerial behaviour quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly.

Business Acumen

• Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Developing Direct Reports and Others

• Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the development system in the organization; is a people builder.

Negotiating

• Can negotiate skilfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly by other parties to the negotiations; has a good sense of timing.

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow — applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.

Experience that contributes to success:

• Minimum 4+ years of experience in marketing communications, with at least one year leading a team.
• Bachelor’s degree in, Communications, or a related field.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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