The Senior Manager Global Retail Category Planning drives the global merchandising strategy for a specific category across Direct-to-Consumer channels, ensuring a commercially strong, consumer-relevant, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. This role works closely with Global GTM and Regional Merchandising teams to shape DTC-specific assortment strategies, including retail exclusives, product lifecycle management, and strong alignment with retail marketing across all channels.
Global DTC Assortment Strategy
Define assortment principles across E-commerce, Full Price Stores, and Factory Outlet channels
Build a clear and differentiated product strategy aligned with the overall brand direction
Develop assortment frameworks covering: Product flow, depth, breadth, and option count, article count across business units, gender, age groups, product groups, and franchises, price points and price tiers
Ensure the right balance between core, seasonal, and trend-driven products
Define seasonal launch and drop calendars to drive traffic, engagement, and productivity. Cross-Functional Collaboration
Partner closely with Global GTM, Product Merchandising, Planning, Marketing, and Retail Marketing teams
Ensure DTC requirements are embedded early in the product creation process
Align merchandising strategies with retail execution across stores and online channels
Support compelling product presentations through strong storytelling and channel execution.
Regional Support & Alignment
Provide frameworks, tools, and strategic guidance to regional merchandising teams
Support localization of assortments while maintaining global consistency
Enable clear channel segmentation and execution excellence across markets.
Performance & Insights
Monitor key business metrics such as sell-through, margin, and inventory productivity
Identify opportunities and risks to improve future assortments and product flows
Provide insights to Global GTM and Product Creation teams.
YOUR TALENT
Bachelor’s degree in Business, Fashion Merchandising, or related field
5–8+ years of experience in merchandising, preferably in sportswear or fashion retail
Strong experience in DTC / Retail merchandising (Full Price & Outlet exposure is a plus) · Proven track record of driving commercial results
Strong analytical and data-driven decision-making skills
Deep understanding of retail KPIs and merchandising levers
Consumer-centric mindset with strong commercial acumen
Ability to operate in a fast-paced, matrix organization
Excellent stakeholder management and communication skills
Strategic thinking combined with hands-on execution.
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