Job Description:
Solid experience in cereal marketing is mandatory.
What would be your key responsibilities?
Brand Strategy Development
-Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly
-Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion
-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews.
Brand Innovation Strategy
-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline
-Create, develop, and deploy effective initiatives to accelerate the penetration growth
-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth
Brand Communication & Media Strategy
-Work with global & local teams to define brand proposition and communication strategy;
-Translate Brand Compass into brand campaigns and activities to consistently build the brand creatively, and continuously build distinctive brand assets and penetration growth;
What are we looking for?
-Minimum 8 years of marketing experience, ideally in MNC FMCG companies
-Bachelor’s degree, ideally in marketing
-Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility
-Fluent in English and Mandarin, both written and oral
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.