Overview
We are seeking a strategic, execution-focused Product Owner to lead the vision, development, and delivery of our Digital Asset Management (DAM) platforms. The role will own both our Digital Product Creation DAM and Brand Marketing DAM products. You will collaborate with our Digital Enterprise Technology team in delivering an integrated Digital Asset Management Ecosystem all the way through to downstream digital channel asset distribution. This role requires a business-first mindset, balancing customer needs, operational efficiency, and technical feasibility to deliver impactful solutions across a complex digital ecosystem.
Key Responsibilities
Own Product Strategy & Vision
Define and drive the product vision and roadmap for the DAM platform, aligning with business goals and user needs. Translate strategy into clear, actionable plans that deliver measurable value.
Lead End-to-End Execution
Manage the full product lifecycle from discovery through delivery. Create and maintain detailed project plans, prioritize backlogs, and ensure on-time, high-quality execution.
Drive Business Outcomes
Act as the voice of the business, ensuring product decisions are grounded in ROI, scalability, and operational impact. Continuously evaluate performance and optimize value delivery.
Manage and Collaborate with Cross-Functional Teams
Lead and collaborate with designers, engineers, analysts, and business stakeholders. Provide clear direction, remove blockers, and foster a culture of accountability and continuous improvement.
Support Integrations with DAM Across the Digital Ecosystem
Support and guide integrations with a wide range of digital product creation tools, including:
Design platforms
Digital merchandising systems
Product lifecycle management (PLM) tools
Other DAM and content management systems
Ensure seamless data flow and interoperability across systems.
Stakeholder Engagement & Communication
Partner with internal stakeholders to gather requirements, align priorities, and communicate progress, risks, and outcomes effectively.
Continuous Improvement & Innovation
Identify opportunities to enhance workflows, improve asset governance, and leverage emerging technologies to evolve the DAM ecosystem.
Qualifications
Proven experience as a Product Owner, Product Manager, or similar role in digital platforms or enterprise systems
Strong background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows)
Demonstrated ability to lead product strategy while driving detailed execution
Experience managing project plans, roadmaps, and cross-functional delivery
Familiarity with integrations and APIs across complex digital ecosystems
Strong business acumen with a focus on delivering measurable outcomes
Excellent communication, leadership, and stakeholder management skills
Experience working in Agile/Scrum environments
Preferred Qualifications
Experience with design tools (2D, 3D, AI), merchandising platforms, or PLM systems
Background in retail, apparel, footwear, or consumer goods industries
Experience scaling DAM platforms across global teams
What Success Looks Like
A clearly defined and executed DAM strategy aligned to business goals
Seamless integration across digital product creation tools and platforms
Improved efficiency in asset creation, management, and distribution
High stakeholder satisfaction and measurable business impact
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Hiring Range:
$112,000.00 USD - $140,000.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.**
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.