Brand Manager – Extruded

Responsibilities

• Own the end-to-end strategy and performance of the Extruded portfolio to deliver agreed growth targets, including brand positioning, portfolio roles, and annual/long-range planning.
• Lead day-to-day brand management by translating consumer/customer insights into clear priorities, running the brand calendar, and ensuring consistent execution across all touchpoints.
• Drive integrated marketing communications from strategy through to execution: lead agency briefs, oversee creative development, manage content plans, and optimise performance across ATL, digital/social and influencer/PR
• Lead annual and long-term brand planning by translating consumer, category and commercial insights into a clear portfolio strategy and multi-year roadmap, whilst aligning cross-functional teams (Sales, Category/Shopper, R&D, Insights, etc)
• Lead innovation and renovation across the full funnel, including opportunity identification, concept development, business case creation, stage-gate progression, pack/claims development, and go-to-market planning, partnering closely with cross functional team
• Own budget management, including A&P planning, tracking, and post-activity evaluation to ensure spend delivers against commercial and brand KPIs.
• Partner with Sales, Category and Shopper to land brand strategy through customer plans, shopper activations, and channel-specific execution that drives conversion and in-market impact.
• Monitor performance and brand health through strong analytics and measurement, using learnings to continuously improve campaigns, innovation, and in-market plans.

Qualifications

• The successful applicant must have several years’ Brand Management experience within the Australian market in either FMCG or related fast paced industry.
• Demonstrates strong planning and organisational skills to effectively manage and execute projects
• Experience in developing strong cross-functional relationships (Category, Shopper, R&D, Sales, Supply Chain, Commercialisation, Finance)
• Technically proficient in FMCG data analysis (Circana or Nielsen) to gain insights for business decisions with ability to analyse brand performance and propose actions for leadership teams.
• Excellent presentation skills – ability to present to large internal audiences and external retailers (both oral and written)
• High levels of curiosity to bring ‘outside in’ inspiration and apply it to day to day thinking for Extruded portfolio
• Financial acumen and basic P&L understanding
• Experience in leading social, digital campaigns including acting as lead to external creative/media agencies (briefing, delivery, optimisation, post campaign analysis)
• Ability to be highly organised yet adaptable to changing circumstances

Overview (Secondary Language)

About us:  

Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.

• Recognised as a Top Employer in Australia and New Zealand for the past 4 years

• Family Friendly Certification (AU)

• Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.