Lead and own commercial strategy across a product portfolio, from early-stage planning through to launch and in-market performance, ensuring strong positioning, effective execution and delivery against business objectives.
Key responsibilities
Commercial strategy & planning
Own and manage business cases, including pricing, volume forecasts and financial performance
Define product and portfolio positioning, value proposition and target audiences
Establish clear go-to-market strategy and commercial frameworks to guide execution
Translate consumer, market and commercial insights into actionable strategies
Launch execution
Lead commercial readiness for new product launches across markets
Define and align pricing, product range and go-to-market approach
Ensure readiness at key milestones and manage risks related to pricing, timelines and product proposition
Drive cross-functional decision-making to ensure aligned and timely execution
Cross-functional leadership
Act as the central commercial lead across marketing, sales, operations and other functions
Set direction for execution across markets and channels, ensuring consistency and quality
Develop clear briefs and guidance to enable effective delivery by downstream teams
Market & competitive insight
Analyse market trends, consumer behaviour and competitor activity to inform strategy
Use insights to refine positioning and strengthen commercial performance
Performance & lifecycle management
Own delivery against business case assumptions and commercial targets
Identify improvement opportunities and lead actions to optimise performance
Capture and apply learnings to inform future product and portfolio strategy
Leadership & impact
Provide senior leadership with clear, data-led recommendations on strategy, risks and priorities
Influence stakeholders to align on commercial direction and deliver business outcomes
Skills & experience
Experience in commercial strategy, category management or product marketing
Strong financial and analytical capability
Proven ability to influence and align senior stakeholders
Track record of delivering product launches and go-to-market strategies
Strong communication, problem-solving and decision-making skills
Ability to operate effectively in fast-paced, global environments
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
