VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
ALLIANCE ENABLEMENT, AWS
Focus: Certifications, Competencies & Enablement Programs
Region: Global
The Opportunity
VML Enterprise Solutions is investing in building AWS-certified talent at scale. We're seeking an enablement leader to own the programs that build VML's AWS delivery capacity—certifications, competency applications, and learning initiatives that maintain our partner standing and enable us to win and deliver on strategic opportunities.
This role ensures VML has the certified practitioners and demonstrated competencies required to maintain premier AWS partner status (MSP, competencies, specializations), win competitive pursuits, and deliver excellence. When VML achieves an AWS competency milestone or certification target—that's because of you.
Role Summary
This is a learning and enablement role focused on building AWS-certified talent across VML. You manage certification programs, competency applications, AWS Skillbuilder rollout, and enablement initiatives that drive delivery readiness and partner standing.
Accountability Model: Enablement metrics. Success is measured by certifications achieved, competencies attained, and program completion rates.
Core Responsibilities
1. Certification Roadmap & Management (35%)
Own the AWS certification roadmap and targets for VML globally
Track certification progress and drive adoption across VML regions and practices
Coordinate exam scheduling, vouchers, and logistics
Manage AWS Skillbuilder rollout and access for VML practitioners
Communicate AWS certification requirements and deadlines to practitioners and leadership
Track and report on certification metrics, gaps, and progress against targets
Identify high-priority certification needs based on pursuit pipeline and delivery requirements
2. Competency Applications & Compliance (30%)
Prepare and submit AWS competency applications (MSP, Service Delivery designations, specializations)
Own applications for priority competencies: Managed Services Provider (MSP), Amazon Marketing Technology (AMT), Generative AI
Track VML progress toward AWS competency requirements
Coordinate evidence gathering and documentation for competency submissions
Ensure VML maintains required certification levels for AWS partner tiers
Support Strategic Collaboration Agreement (SCA) application and renewal processes
Monitor and report on compliance status and gaps
3. Lead Enablement Programs (25%)
Support and coordinate hackathons, bootcamps, and hands-on AWS enablement events
Coordinate AWS-sponsored training sessions and workshops
Work with HR and L&D on AWS learning program integration
Support client and sales enablement coordination for AWS pursuits
Document and share best practices, learning paths, and AWS resources
Coordinate with AWS Partner Training teams on available resources
4. Stakeholder Coordination (10%)
Coordinate with AWS Partner Development Managers (PDMs) on enablement initiatives
Work with VML practice leads to align certification priorities with business needs
Report on enablement metrics to alliance and practice leadership
Support alliance operations with enablement-related data and reporting
Key AWS Programs & Competencies
AWS Managed Services Provider (MSP) Program
Amazon Marketing Technology (AMT) Competency
AWS Generative AI Competency
AWS Service Delivery designations (Lambda, Bedrock, etc.)
AWS Skillbuilder and Partner Training Portal
AWS Certification paths (Cloud Practitioner, Solutions Architect, Specialty)
Technology & AI Expectations
Incorporate AI fluency into certification and enablement roadmaps. Use company-approved AI tools and technologies to scale enablement programs and track learning outcomes. Build AI literacy programs for VML practitioners.
Team Leadership & Management
Accountability: Accountable for program outcomes. Success depends on ability to drive adoption across a distributed workforce.
Leadership Expectations: Coordinate across L&D, HR, partner teams, and practitioners without direct authority. Drive program adoption through influence and stakeholder management. Build relationships with partner enablement teams.
Management Scope: Individual contributor; coordinates across L&D, HR, and partner teams without direct reports.
Success Metrics
AWS certifications achieved (target: 300+ annually)
Competencies attained and maintained (MSP, AMT, GenAI)
Skillbuilder adoption and completion rates
AWS partner tier maintenance
Competency application success rate
Hackathon and enablement event participation
Program completion rates
Qualifications
Required
2-5+ years in L&D, enablement, certification programs, or training coordination
Experience managing technical certification programs at scale
Multi-stakeholder learning initiatives experience
Understanding of cloud certification requirements and learning paths
LMS administration familiarity
Strong organizational and project management skills
Background in Global Systems Integrator (GSI), agency, or professional services environment
Preferred
Experience with AWS Partner Programs and certification requirements
Familiarity with AWS Skillbuilder and Partner Training Portal
Experience with competency applications (MSP, specializations)
AWS certifications (Cloud Practitioner or above)
L&D certifications or formal training background
GSI/agency certification program experience
Bachelor's degree
Role Positioning
This role builds VML's AWS-certified talent pool—not a quota-carrying seller, relationship manager, or client-facing role.
You will be the reason VML achieves AWS certification milestones and competency designations. You will drive the Skillbuilder rollout that upskills our practitioners. You will coordinate the hackathons that build hands-on expertise. And you will ensure VML has the certified talent required to maintain premier AWS partner status and win on our most important opportunities.
Your enablement programs directly power AWS alliance growth.
About VML Enterprise Solutions
VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefitsfor more details.
_
$35,000—$75,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.