Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <WPP.com>
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YOUR HIGH-IMPACT, PURPOSE-BUILT ROLE
Burson seeks a strong and inspiring Influence and Social lead to shape the strategic direction, development, and operational excellence of this craft across APAC.
This leader will be responsible for supporting and shaping the vision for this service area, contributing to the development and delivery of effective client solutions, and fostering a culture of excellence that delivers measurable business impact. This individual will bring a solid understanding of the evolving and complex social media and communications landscape in APAC, an ability to anticipate client needs and develop practical, impactful solutions.
You’ll be responsible for Burson’s influencer and social strategy across APAC, supporting go-to-market initiatives, advising clients, contributing to pitches, and helping oversee delivery across multiple markets. You’ll work within a multi-disciplinary, regional team (social media, creative, strategy, data and intelligence and communications) and help implement operating models, toolsets, and frameworks that enable markets to deliver client work consistently, efficiently, and effectively.
Key Responsibilities
The Head of Influence & Social, APAC will be responsible for leading the development of Burson's social and influence offering across the APAC region, focusing on growth, operational excellence and consistency, and in-market team enablement. This will be achieved through three core pillars – Grow, Enable, Transform.
Commercialise/Grow:
Enable:
Transform:
HOW YOU WILL MAKE AN IMPACT
Influence and Social Leadership & Vision:
Influence and Social Offering Development & Execution:
Operations Excellence & Quality Control:
Thought Leadership & Agency Visibility:
WHAT YOU BRING TO THE BURSON BUILD
Experience that will contribute to your success
How we will measure success
LI-AH1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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