Brand Manager / Senior Brand Manager - Market Access

Shanghai, China

Collaborative

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Deep understanding of customer insights 20%

Regular customer visit, frequent sales team interaction
Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision

Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) 10%

Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis and develop mitigation plan,
Formulates the Promotion Mix
Develops forecasting based on market dynamics for the planning period.
Develops positioning and communication strategies.

BEP implementation 50%

Develop effective selling tools with medical, sales, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share).

Supports Sales team to deliver sales objectives & activities 10%

Co-ordinates and conducts product training.
Develops creative product/brand campaigns reinforcing the positioning.
Presents clear product and market strategy at cycle meeting to sales team.
Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary
Plans and conducts field visits with sales team to monitor market dynamics.

Demonstrates deep understanding of product knowledge and therapy area knowledge 10%

Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
Keep up with industry and therapeutic area trend through attending conference, KOL interaction

AstraZeneca

Benefits

Comprehensive Health Coverage
Professional Development Programs
Global Wellness Initiatives
Flexible Work Arrangements
Retirement Savings Plans