If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
State Employees’ Credit Union (SECU) is a financial cooperative with a powerful story to tell – one built on nearly nine decades of serving member-owners, currently over 2.9 million strong, supporting their financial well-being through every stage of life, and strengthening communities across North Carolina. This role will help bring that story to life through clear, compelling, and strategically grounded copywriting for marketing assets that connect with members and reinforce the SECU brand.
SECU is looking for a senior marketing communications manager to transform marketing strategy into engaging content that drives member engagement, strengthens trust, supports business objectives, and delivers meaningful results. This role is primarily focused on copywriting for a wide range of public-facing marketing assets, including print and digital content, e-mail communications, member messaging, and promotional materials.
Reporting to the marketing communications team lead within the communications department, this integral role serves as both a skilled copywriter and strategic partner. The ideal candidate is a strong writer with a strategic mindset – someone who can craft effective content across a variety of channels and formats and maintain a consistent, authentic SECU brand voice.
Essential Responsibilities:
(40%) Develop Compelling, Effective Content * Translate complex financial topics into simple, clear, and engaging messaging that resonates with members and drives action.
(30%) Uphold Brand Voice and Editorial Quality * Champion and apply a consistent brand voice and tone across all content and touchpoints, using both AP style and internal style guide as references.
(15%) Support Messaging Strategy, Campaign Development * Contribute to marketing and advertising campaign discussions, offering messaging perspectives that strengthen overall strategy and execution.
(15%) Collaborate Cross-Functionally
Required Education & Experience (Knowledge, Skills, & Abilities):
Job Environment & Physical Requirements:
SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.
Disclaimer
State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.