Senior/Manager, Marketing & Partnerships

4. Systems, Data & Performance Management

• Establish and optimise systems for marketing automation, CRM tracking and pipeline visibility, and performance reporting
• Drive a data-led approach to marketing and decision-making
• Identify opportunities to improve efficiency, scalability, and effectiveness of marketing efforts through technology and innovation
• Explore the use of AI-enabled tools to enhance lead generation, personalisation, and engagement

Qualifications and Skills

• Bachelor’s degree in Business, Marketing, or a related field is preferred
• Minimum 5–10 years of experience in marketing, brand, or commercial roles, with a strong B2B focus
• Proven track record in building and scaling full-funnel marketing and demand generation engines
• Experience driving measurable commercial outcomes (pipeline, conversion, revenue)
• Strong understanding of digital marketing, CRM systems, and performance analytics
• Excellent communication, presentation, and stakeholder management skills
• Strategic thinker with the ability to translate ideas into execution and results
• Agile, hands-on, and comfortable operating in a fast-paced, build-and-scale environment

Added Advantage (Nice to Have)

• Experience in B2B marketing within learning & development, MICE, hospitality, or real estate, sectors
• Exposure to enterprise marketing strategies
• Experience managing agencies and cross-functional teams
• Familiarity with AI tools or marketing automation platforms

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.