Field Talent Brand & Marketing Consultant

Market Intelligence & Brand Insights

• Monitor industry trends, talent market dynamics, and competitive positioning to identify opportunities for differentiation.
• Lead career brand health measurement efforts (e.g., sentiment, awareness, perception) and translate insights into actionable strategy improvements.

Cross-Functional Collaboration

• Partner closely with Brand Marketing, Content, Consumer Insights, Field Leadership, and Talent Development teams to align strategy and execution.
• Serve as the central connector between corporate marketing and field execution to ensure cohesion across all candidate-facing experiences.

Performance Measurement & Optimization

• Define and track KPIs aligned to business outcomes (e.g., applicant quality, conversion rates, sentiment, recruiter effectiveness).
• Continuously optimize content, campaigns, and messaging using data-driven insights to improve ROI and recruiting outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in marketing, brand strategy, content marketing, or recruitment marketing (financial services or complex B2C/B2B environment preferred).
• Organization Skills: demonstrated superior ability to manage multiple complex projects and deadlines in fast-paced, team, and independent environments.
• Critical Thinking: demonstrated skills in problem-solving, listening, planning, and thought leadership.
• Leadership: ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels.
• Business Communication Skills: excellent written and verbal communication skills for internal collaboration and development of external-facing communications.
• Analytical Skills: results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
• Creative Management: proven ability to successfully engage and guide creative teams (may include writers, external consultants, etc.) to plan, conceive, develop, and implement marketing communications initiatives.
• Candidate-Focused: able to generate strong excitement with new and unique project ideas that keep the career opportunity and high-quality candidates as center focus.
• Adaptability: thrives in an environment of ambiguity, innovation, and ongoing change.
• Curiosity/Experimentation: highly developed desire to monitor the constantly evolving marketing and financial industry landscape to incorporate the latest applicable trends and technologies.

Compensation Range:

Pay Range - Start:

$89,360.00

Pay Range - End:

$134,040.00

Geographic Specific Pay Structure:

Structure 110:

$98,320.00 USD - $147,480.00 USD

Structure 115:

$102,800.00 USD - $154,200.00 USD

We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you’re living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

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Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.