The Senior Director is a pivotal, commercially driven leadership role, designed for a strategic partner who operates at the intersection of data, human behavior, and profitable business growth. Your primary mission is to create and deliver insight-driven strategies that shape the future of our clients' brands, while consistently meeting growth targets and identifying opportunities for upselling and expansion.
You will be the definitive voice that moves beyond reporting data to activating it, crafting compelling narratives, building actionable roadmaps, and guiding C-level executives through pivotal decisions. Crucially, you possess a creative and entrepreneurial instinct, able to see where strategy meets execution to bring ideas vividly to life in the real world. Externally, you are the embodiment of consultancy, proactively developing business and growing key accounts. Internally, you are a maestro, responsible for mentoring our talent, advancing our methodologies - particularly in consultative AI and qualitative excellence - and embedding a culture of strategic excellence that translates deep consumer understanding into undeniable commercial impact.
Strategic Insight Activation & Storytelling
Client Consulting & Commercial Growth
Practice Leadership & Business Impact
Commercial & Strategic Acumen
Technical & Analytical Expertise
Understanding Human Behavior
Deep, applied knowledge of behavioral science principles, social influence, and cultural context to uncover the "why" behind consumer actions and provide richer, more predictive insights. Uses this understanding to fuel creative, commercially-viable solutions that bring the brand strategy to life.
We are seeking candidates with approximately 10 years of professional experience in relevant roles. We value a strong foundation in understanding human behavior and applying structured thinking to complex problems, typically developed through a degree in a relevant field (such as Social Sciences, Psychology, or Business) or equivalent practical experience. Advanced study or a Master's degree is a plus.
Strategic Vision: Ability to translate data into forward-looking business strategies.
Critical Thinking & Problem-Framing: Skill to question assumptions and define the client's core business challenge.
Strategic Application of Marketing Fundamentals: Demonstrated ability to apply deep knowledge across core marketing to transform research insights into actionable commercial strategies.
Data Synthesis: Proficiency in integrating complex, multi-source data to find the "so what" and "what's next."
Executive Storytelling: Talent for crafting compelling, boardroom-ready narratives that inspire action.
Client Leadership & Trusted Advisory: Proven ability to build deep, strategic relationships with senior clients. Includes the confidence to identify and close upsell opportunities.
People Leadership & Mentorship: Experience in inspiring, coaching, and developing a team of professionals.
Commercial Drive: Proven ability to build deep, strategic relationships with senior clients. Includes the confidence to identify and close upsell opportunities.
Methodological Expertise: Mastery in designing research that tests hypotheses and delivers business insights. Specific emphasis on qualitative excellence and the creative application of findings.
Behavioral Science Application: Deep knowledge of what drives human behavior to uncover richer insights.
You will work alongside great people to define the future of the industry, not just adapt to it.
You will master the intersection of deep human empathy and cutting-edge technology.
You will have the autonomy and accountability to identify opportunities, grow client revenue, and see your recommendations directly accelerate client growth.