Job Title - Gen AI Led Marketing Reinvention Strategy Lead – Senior Manager - GN SONG
Management 06 – Senior Manager
Location: Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad
Must have skills: Generative AI
Good to have skills: marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience.
Job Summary:
The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.
We are seeking a visionary Senior Manager to lead and scale our Gen AI-led Marketing Reinvention Strategy offering. This role is designed for a strategic thinker and thought leader with deep expertise in Generative AI, marketing transformation, and business consulting with proven leadership skills. You will work at the intersection of strategy, operating model transformation, and AI/Gen AI innovation, helping CMOs and CDOs unlock next-gen marketing capabilities.
As a subject matter expert and business builder, you will shape offerings, drive market conversations, and develop compelling client value propositions — while also steering large-scale transformation programs across marketing functions.
Roles & Responsibilities:
• Act as a visionary thought leader and subject matter expert by contributing to industry PoVs and whitepapers.
• Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs.
• Manage C Suite and identify and drive new business in Generative AI engagements.
• Design future-fit operating models incorporating Generative AI tools and workflows.
• Create a compelling north star vision and future-state blueprint for marketing organizations.
• Collaborate with cross-functional teams to drive transformation across people, process, and technology.
• Design and execute change management and adoption strategies, including upskilling and training programs tailored to GenAI integration.
• Develop robust business and value cases for GenAI-led marketing transformation initiatives, quantifying potential impact across efficiency, effectiveness, and experience metrics to secure stakeholder buy-in and drive investment decisions
• Act as a trusted advisor to CMO/CDO in identifying innovation opportunities through GenAI and build strong lasting relationships.
• Lead high-performing, multi-functional teams including consultants, managers, technical & functional teams to deliver transformation outcomes with speed and quality.
Additional Information:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.
About Our Company | Accenture
Experience: Minimum 13– 20 years of experience is required
Educational Qualification: MBA
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.