Flutter SEA - Performance Management Senior Manager - Snai
**Location:**Milano, Roma, Porcari (LU).
About us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
Your role
As the Performance Management SR Manager you’ll monitor performance and KPIs to optimize acquisitions, conversions, and commissions, while managing and forecasting budgets with a P&L approach. You will define commercial strategy through network segmentation analysis and overseeing affiliate program governance, platform needs, partner onboarding, and remuneration model management. Optimizing digital journeys.
What you’ll do:
Performance and KPI Monitoring: Analyse data trends across the network, with a specific focus on acquisitions, conversions, and commissions, to optimize overall program performance
Budget Management and Forecasting: Plan and manage the online and offline budget with a P&L approach, focusing on affiliate remuneration and predicting performance based on variables such as sales volume and campaign effectiveness
Support commercial strategy based on segmentation Model Analysis: Analyse the sales network and identify key offline and online criteria to establish new omnichannel sales point segments; monitor the migration matrix between segments
Governance on the affiliate program: Collect different information to design new solutions and new models
Affiliate Platform request: coordinate the affiliation platform management and the improvements development following the whole process, from the need to the release
Management of activities related to the partners onboarding and monthly rewards
Support the organization of training sessions for different affiliate types to ensure they understand product and affiliation platform features to maximize sales
Manage Remuneration and incentive models: Streamline various online and offline remuneration models and develop a sustainable omnichannel remuneration structure based on sales point segmentation, ensuring customer base growth and network maintenance as well as PoS satisfaction and REM model sustainability; implement effective remuneration models for affiliates (e.g., CPA, revenue share), aligning their incentives with corporate objectives
Analyze the acquisition flow; optimizing each step of the funnel (from visitors to FTDs) with a data driven approach; Competitors benchmarking
Management of welcome offers in terms of offer, mechanics, results, ROI analysis
Welcome on-board program to reach first deposit and documents completion, including non- campaigns (Email, SMS, Push)
What you’ll bring:
You have demonstrated years of hands-on performance monitoring experience, whether in-house or at a digital agency, with a strong grasp of standard methodologies and algorithm updates.es.
You’re confident with key tools (e.g. Google Analytics, business intelligence tools) and familiar with platforms like Netrefer, microgame affiliation platform
You’re analytical and data-driven, able to extract insights from metrics and refine strategies accordingly.
You’re proactive, well-organized, and capable of managing multiple priorities in a fast-paced environment.
You communicate clearly across teams, enjoy cross-functional teamwork, and are proficient in English.
University degree is a plus but not required
Please note: This role does not include a relocation package. Candidates are expected to arrange and cover any relocation or transfer to the hiring country independently.
Why choose us:
A dynamic environment within the world’s largest online gaming group.
Opportunities for learning, growth and cross-country collaboration.
Meal allowance.
Supplemental Health Insurance.
Choose us also for:
An inclusive work culture and access to our Diversity & Inclusion initiatives.
Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
Parental Leave Packages offering additional financial and practical support.
Volunteering during working hours.
Much more about us:
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.