Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.
Markets Covered: China, India, Japan, ANZ, South Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines
Role Summary
The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s APAC business, driving growth for DES, Core Coronary & Atherectomy products. This role is responsible for developing and executing marketing strategies that align with business objectives, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment.
Key Responsibilities
Strategic Planning & Execution
Develop and implement marketing strategies to achieve revenue and market share targets for the assigned portfolios
Conduct market analysis, competitive intelligence, and identify growth opportunities. Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth
Create and validate strong market models reflecting current market trends and competitive landscape
Routinely perform analyses of industry, market, and account-specific trends. Present findings in clear, consistent presentations with specific conclusions and proposed actions
Align APAC marketing plans with global strategies.
Portfolio Management
Drive product positioning, pricing strategies, and lifecycle management for DES, Core Coronary (Guidewire, BDC, Accessories), and Atherectomy portfolios
Plan and lead key regional marketing events
Provide regional leadership and guidance to support execution of regional marketing activities and tactics
Collaborate with global teams on new product launches and ensure successful commercialization in APAC
Demand Generation & Customer Engagement
Design and execute campaigns to drive core business and market leadership
Plan and lead regional physician engagement programs, KOL management, and educational initiatives. Create and lead KOL development and tracking activities; host advisory board meetings, and other Abbott organized clinical events
Support launch planning and execution of new technologies
Drive internal team training and skill building initiatives
Financial Accountability
Manage marketing budgets effectively to deliver ROI
Monitor performance metrics and provide regular business reviews to leadership
Cross-Functional Collaboration
Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans
Requirements
Bachelor’s degree in marketing, Business, or related field; MBA preferred.
Minimum 6–10 years of marketing experience in medical devices or healthcare industry, with strong exposure to cardiovascular or vascular therapies.
Proven track record in managing multi-country marketing strategies and driving revenue growth.
Strong analytical, communication, and leadership skills.
Ability to work in a matrix organization and manage multiple stakeholders.
Travel expectation 30% of the time
Strategic thinking and analytical skills
Strong track record of new product launches and execution excellence.
Deep understanding of APAC healthcare market dynamics.
Excellent branding, creative skills
Understanding of digital channels of marketing
Excellent communication and presentation skills along with high PowerPoint and Excel competence
Strong project management and organizational skills.
Ability to influence and collaborate across functions and geographies.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
