zuczug

ZUCZUG is a multi-brand lifestyle platform based in Shanghai, founded in 2002. They strive to create a sense of "plainness" and prioritize "life and imagination" in their designs. Their brands include ZUCZUG for fashion, 4M36 for basics, klee klee for environmentally friendly products, An Ko Rau for sports, 3ge3 for artful goods, as well as designer brands WHM, Kwanyza, usually dream, extra one for accessories, the ZUCZUG retail brand, and the select shop in the PARK. ZUCZUG's multi-dimensional collaborations span a range of fields, including photography, graphic design, architecture, art, music, and philanthropy.

ZUCZUG’s approach to design prioritizes ordinary people in real life as the image of their brand’s collections. They embrace a relaxed aesthetic with a touch of humor and imagination, reflecting an inclusive and open brand philosophy. Their products are inspired by everyday life and promote equality, making them relatable and appealing to a broad audience.

ZUCZUG is a multi-brand platform dedicated to new lifestyle, encompassing a variety of brands across fashion, basics, sports, artful goods, and accessories. They uphold the value of "plainness" and take "life and imagination" as their basic concept. The company's focus is on ordinary people in real life, with a design aesthetic that is inspired by everyday imagination and creativity, offering a relaxing approach to style with an emphasis on equality and openness.

ZUCZUG promotes a culture that values simplicity, creativity, and connection. Their brands are designed to appeal to ordinary people and encourage them to embrace life's everyday moments with imagination. The company embraces multi-dimensional collaborations across various creative fields and prioritizes a collaborative spirit, fostering a sense of community both within the company and with their consumers. They strive to make positive contributions to society through their commitment to environmental sustainability and social responsibility.

ZUCZUG's approach to diversity, equity, and inclusion is evident in its commitment to showcasing everyday people as brand ambassadors and its diverse portfolio of brands. ZUCZUG's focus is on a sense of community and collaboration, fostering a sense of belonging for its employees and customers.