Zoko (YC W21)

Zoko is a company that helps businesses leverage WhatsApp as a primary revenue channel. They offer a suite of tools and integrations that empower e-commerce merchants to engage with customers, take orders, track shipments, collect reviews, and recover abandoned carts all within the WhatsApp platform. Zoko's AI-powered tools sync website catalogs with WhatsApp, enabling automated product sales directly through the messaging app. They also offer FlowHippo, a drag-and-drop workflow automation tool that allows businesses to automate repetitive tasks, such as order confirmations and shipping updates.

Zoko emphasizes the importance of WhatsApp for businesses, highlighting its high open rates and engagement compared to traditional channels like email. They showcase numerous case studies of successful businesses using Zoko to improve customer experiences, boost sales, and streamline operations. Zoko's services are particularly relevant to businesses operating in "WhatsApp-first" markets, such as India and Brazil, where the messaging app is a dominant form of communication.

Zoko's mission is to empower businesses to leverage WhatsApp as their primary revenue channel. They offer a suite of tools and integrations that enable businesses to automate customer interactions, manage orders, collect reviews, and engage with customers effectively on WhatsApp, ultimately driving sales and improving customer experiences.

Zoko promotes a collaborative and supportive culture, emphasizing teamwork and a strong emphasis on customer service. They highlight the friendly and helpful nature of their team, as well as their dedication to providing excellent customer support through their various channels. Their emphasis on innovation and constant improvement creates an environment where employees are encouraged to contribute new ideas and work together to solve problems.