Zhihu.com

Zhihu is a leading online content community in China, where people come to find solutions, make decisions, seek inspiration, and have fun. Launched in 2010, Zhihu has grown from a Q&A platform into one of the largest comprehensive online content communities in China. The company has a content-centric business model, offering diverse content that appeals to a large user base and content creators. Zhihu's virtuous cycle focuses on creating a content equilibrium between what content creators contribute and what users consume, fostering a community culture of sincerity, expertise, and respect.

Zhihu is a dual primary listing company on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390). The company has established diverse monetization channels, including marketing services, paid membership, and vocational training. Zhihu continues to enhance user experience and expand its services to meet the diverse needs of its users, content creators, and business partners.

Zhihu is a leading online content community dedicated to providing a platform where people can find solutions, make decisions, seek inspiration, and have fun. Its mission is to create a content ecosystem that fosters a culture of sincerity, expertise, and respect, while offering a full spectrum of comprehensive content that broadens horizons, provides solutions, and resonates with minds.

Zhihu promotes a culture of sincerity, expertise, and respect (認真、專業、友善) within its online community. This culture is fostered by its content-centric business model, which encourages users and content creators to actively interact and share knowledge, experience, and insights. The company believes that this culture is essential for optimizing user experience, maintaining robust community governance, and attracting and retaining more users and content creators.

Zhihu's approach to diversity, equity, and inclusion focuses on building a diverse and inclusive content ecosystem. The company values sincerity, expertise, and respect within its community and encourages diverse content forms across a wide range of verticals and topics. This approach aims to attract and retain users and content creators, fostering an environment where diverse perspectives and knowledge can be shared and exchanged.