The Work Index by Flexa

Zeta Global

Zeta Global is a data-powered marketing cloud that leverages AI to help marketers acquire, grow, and retain customers more efficiently.

https://zetaglobal.com/
5.3

/10

Transparency ranking

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Description

Zeta Global is a data-powered marketing cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers. Founded in 2007, Zeta Global has its headquarters in New York City and offices around the world. The company’s Zeta Marketing Platform (ZMP) aims to simplify sophisticated marketing by unifying identity, intelligence, and omnichannel activation into a single platform, powered by one of the industry's largest proprietary databases and AI.

Zeta Global’s enterprise customers are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. The company’s proprietary data, combined with its AI-powered technology, enables brands to better understand their customers, target them with relevant offers, and optimize their marketing campaigns for maximum ROI. Zeta Global's commitment to innovation and customer success is evident in its continued development of cutting-edge solutions that address the evolving needs of marketers in a digital world.

Flexibility

Zeta Global offers a hybrid work model, allowing employees to work remotely or in a hybrid setting, depending on the role, location, and team needs. The company encourages employees to optimize their time in the office and provides a flexible time off policy for exempt employees, allowing them to schedule vacation, take time off for illness, and adjust their schedules as needed. While the company values the benefits of in-person collaboration, it prioritizes the health and safety of its employees and continues to hire and invest remotely where needed.

Benefits

Zeta Global offers a comprehensive benefits package to its employees, including unlimited PTO, employee equity grants, an employee stock purchase plan, excellent medical, dental, and vision coverage, employee discounts, virtual wellness classes, and pet insurance. They also provide financial workshops, generous parental leave, an employee assistance program, and a company-wide wellness app subscription.

Enhanced parental leave

Mission

Zeta Global's mission is to empower brands to achieve significant business growth through innovative and effective marketing programs. They aim to make sophisticated marketing simple by unifying data, intelligence, and omnichannel activation within a single platform, ultimately driving higher ROI on marketing investments and reducing the overall cost of ownership.

Automation
Data-driven
Disruptor

Culture

Zeta Global emphasizes a dynamic and collaborative work environment that fosters innovation and growth. The company promotes an open and inclusive culture, encouraging employees to be creative and come up with new solutions. There's a focus on professional development, offering interactive learning opportunities and resources for employees to advance their careers. Teamwork and building strong relationships are central to their culture, with a network of employee resource groups (ERGs) dedicated to fostering inclusion and support for diverse communities. Zeta Global prioritizes employee well-being by providing comprehensive benefits and a flexible work environment, recognizing the importance of work-life balance and personal growth.

Agile and dynamic
Collaborative
Fast-paced
People-first
Progressive
Supportive

DE&I

Zeta Global is committed to fostering a diverse, equitable, and inclusive workplace where everyone feels welcome and valued. They actively promote a culture of trust and belonging by creating employee resource groups (ERGs) that provide a safe space for like-minded teammates to connect, support, and advocate for one another. These ERGs include Bridge Builders, Mosaic, Zeta Mundo, Zeta Pride, and WING, which focus on promoting the needs of Black, Asian/Pacific Islander, Hispanic/Latinx, LGBTQIA+, and women communities within Zeta.

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