Zefr

Zefr is a technology company that specializes in brand safety and suitability across digital platforms, particularly in the realm of video content. They provide data solutions and measurement tools that help advertisers and publishers minimize digital risk, maximize their investment, and ensure that their brand values are upheld. Their technology leverages advanced AI and machine learning to understand the nuances of content, enabling them to accurately assess brand suitability and prevent harmful or inappropriate ad placements.

Zefr's solutions are used by major brands and agencies worldwide, including those in the pharmaceutical, retail, and media industries. Their services are particularly relevant in today's digital landscape, where misinformation, disinformation, and other forms of harmful content are prevalent. Zefr's commitment to responsible marketing is evident in their robust product suite and their ongoing commitment to ethical advertising practices.

Zefr offers flexible work arrangements, allowing employees to choose from in-office, hybrid, or fully-remote work options. This commitment to flexibility fosters a diverse and productive workforce, enabling employees to work where they are most comfortable and productive.

Zefr offers a comprehensive benefits package designed to support employees both at work and in their personal lives. Benefits include flexible paid time off, medical, dental, and vision insurance with FSA options, company-paid life insurance, paid parental leave, a 401(k) with company match, professional development opportunities, 10 paid holidays, in-office, hybrid, and fully-remote work options, summer Fridays, in-office lunches, optional in-person and virtual events, and weekly free lunches, snacks, and cold brew.

Zefr's mission is to empower responsible marketing by providing comprehensive brand safety and suitability solutions across complex walled garden platforms. They aim to ensure that digital advertising is effective while upholding ethical standards and minimizing digital risk for advertisers, promoting a more transparent and accountable online media landscape.

Zefr promotes a culture focused on collaboration, autonomy, and a shared mission to bring responsible marketing to the digital advertising ecosystem. They value their employees, offering a wide range of competitive benefits and a fun, inclusive workplace where employees are encouraged to think big, learn, and grow while making a positive impact on the industry.

Zefr is committed to fostering a diverse and inclusive workplace, believing that a variety of backgrounds, skills, and perspectives create a stronger company. They have implemented several initiatives to ensure inclusivity, including employee training on unconscious bias and inclusive interviewing, a strict non-discrimination policy, and a company-wide DE&I committee led by a certified professional. They also offer employee-driven domestic partner benefits, flexible work arrangements, and a focus on equitable recruitment practices with diverse interview panels and salary bands published in job descriptions.