The Work Index by Flexa

Yu Mei

Yu Mei is a New Zealand-based luxury leather goods brand focused on utilitarian design and regenerative practices.

https://www.yumeibrand.com/
5.1

/10

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Description

Yu Mei is a New Zealand-based luxury leather goods label that prides itself on utilitarian design. Founded in 2015 by creative director Jessie Wong, the brand offers a range of handbags, wallets, and accessories crafted from premium materials like South Island Deer Nappa, prized for its suppleness and strength. Yu Mei focuses on creating functional and timeless designs that are both practical and stylish, catering to forward-thinking individuals seeking understated luxury.

Beyond its commitment to high-quality materials and craftsmanship, Yu Mei is driven by a strong commitment to sustainability and social responsibility. The brand operates a Buyback Initiative to extend the life of its products through mending and refurbishing, and they also support community initiatives like the Wellington City Mission. Yu Mei's dedication to ethical practices and its focus on creating meaningful and lasting pieces has solidified its position as a leading brand in the world of luxury leather goods.

Benefits

Yu Mei offers employees a living wage, meaning all staff and contractors are paid a living wage in accordance with Living Wage Aotearoa's accreditation. The company also prioritizes building an inclusive and diverse team within a safe workplace environment by eliminating barriers that perpetuate inequality in employment. Yu Mei is committed to social responsibility, including fair and equitable employment opportunities.

Mission

Yu Mei is a New Zealand-based luxury leather goods label committed to creating utilitarian, design-conscious bags for forward-thinking individuals. Driven by the values of regenerative utility, the company focuses on simplifying life's complexities by crafting functional carrying solutions made with premium, responsibly sourced materials, particularly South Island Deer Nappa. Yu Mei prioritizes sustainability, ethical practices, and community engagement, demonstrated through initiatives like the Buyback program and collaborations with local charities.

Animal focused
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Yu Mei cultivates a collaborative and community-oriented culture that prioritizes responsible practices, both within the company and throughout its supply chain. They champion an inclusive and diverse team environment, foster strong relationships with partners who share their values, and actively engage with their customers through events and online platforms like Club Yu Mei.

Collaborative
People-first
Progressive
Supportive

DE&I

Yu Mei is committed to fostering a diverse, equitable and inclusive workplace. They prioritize building a team that reflects their values of community and social responsibility, welcoming all applicants with a desire to join their purpose-driven organization. Their employment policies aim to eliminate barriers that perpetuate inequality in employment, creating a safe and welcoming environment for all employees.

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