YOUGOV PLC

YouGov is a global online research data and analytics group. Their mission is to offer unparalleled insight into what the world thinks. They operate in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, with a network of more than 24 million registered panel members. They use this network to conduct surveys and collect data on a wide range of topics, including politics, society, consumer behavior, and the economy.

YouGov's data and insights are used by businesses, media owners, and government agencies to make informed decisions. They are considered a pioneer of online market research, and their data is regularly referenced by the global press, making them the most quoted market research source in the world.

YouGov is an international online research data and analytics technology group whose mission is to offer unparalleled insight into what the world thinks. They strive to accurately and impartially collect, measure, and analyze the opinions and behaviors of their global community, using this data to empower businesses and organizations with actionable insights.

YouGov cultivates a culture of data-driven decision making, emphasizing both accuracy and innovation in their online market research. They pride themselves on being a trusted source of accurate information and insights, with a focus on inclusivity in their panel recruitment and data collection. Their commitment to transparency and ethical practices are reflected in their clear communication about data privacy and the fair rewards offered to panel members for their contributions.

YouGov prioritizes diversity, equity, and inclusion through various initiatives. The company focuses on building a representative panel by actively recruiting from underrepresented groups, investing in technologies that promote accessibility for all members, and incorporating member feedback to improve their platform. They also conduct neutrality training for all staff, ensuring inclusive content and presentation in their research, and are committed to creating a welcoming and equitable workplace for everyone.