
YF
YF is a consultancy that helps innovative, high-growth consumer businesses achieve mainstream scale.
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YF is a consultancy that specializes in helping FMCG businesses achieve mainstream scale. The company leverages its unique position within the FMCG market to provide advice and services to retailers, investors, and brands themselves. Their focus is on driving innovation and unlocking growth potential through a variety of solutions, including sales and commercial, supply chain and product, HR and people, finance and investment, and community development. YF has a proven track record of success, with brands they have worked with growing 27 times faster than the market.
YF goes beyond traditional consultancy by offering a range of services that address specific challenges faced by FMCG businesses. They provide expert advice on supply chain optimization, fundraising and investment advisory, financial management, team building and talent recruitment, and even offer a community platform for brands to connect and learn from each other. This comprehensive approach allows YF to support brands throughout their entire journey, from early-stage startups to established companies seeking to scale their operations.
Flexibility
YF offers a flexible work environment, with employees typically spending two days a week working remotely and having core hours of 10-4pm, allowing for work-life balance. Every quarter, employees also have a "work from anywhere week" to change their scenery.
Benefits
YF offers a range of benefits to its employees, including a growth mindset focused on personal development through mentoring and formal training programs. They also provide flexible working arrangements with two days of remote work per week, core hours of 10-4pm, and a quarterly "work from anywhere week" for a change of scenery. Additionally, employees enjoy regular FMCG product samples, attendance at trade shows, weekly drinks, monthly team lunches, quarterly socials, half-yearly offsites, and a supportive, close-knit team environment.
Mission
YF is a consultancy that helps high-growth, innovative consumer brands achieve mainstream scale within the FMCG market. They provide advice and services to brands, retailers, and investors, leveraging their unique insight into the FMCG market and their network of over 1,500 brands to accelerate growth and unlock value.
Culture
YF prioritizes a culture of growth, both for the company and its employees. They encourage taking ownership, embracing innovation, building genuine relationships, and focusing on what matters. The company celebrates a growth mindset and invests in learning and development, providing employees with flexible working options and fostering a close-knit team environment through regular social events and team building activities.
DE&I
YF is committed to equal employment opportunities regardless of age, sexual orientation, gender, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, genetic information or parental status. This commitment to diversity, equity and inclusion is reflected in their B Corp certification, which recognizes their commitment to social and environmental responsibility.
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