
XR Extreme Reach
XR Extreme Reach is a global technology company that unites data at scale across content, media, and productions to maximize business value through intelligence.
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XR Extreme Reach is a global technology company that powers the creative economy. They offer a suite of services and technologies for advertising and entertainment production, including asset management, media distribution, creative intelligence, payments and residuals, and production accounting. They operate across 140 markets and work with thousands of brands, agencies, publishers, and studios.
XR's mission is to move creativity forward by connecting data at scale across content, media, and productions. They provide a single source of truth for all creative assets, enabling teams to manage, organize, access, and distribute content more effectively. XR's platform also leverages AI to analyze creative content, providing insights into representation, inclusivity, and effectiveness. This data empowers clients to make smarter decisions, improve their creative ROI, and deliver impactful experiences to their audiences.
Mission
XR Extreme Reach is a global technology company that empowers the creative economy. By unifying data at scale across content, media, and productions, XR moves creativity forward to maximize business value through intelligence. Their platform enables brands, agencies, publishers, and studios to create, distribute, and optimize advertising and productions that reach and engage audiences across any screen and market.
Culture
XR Extreme Reach cultivates a collaborative and results-oriented culture, valuing innovation, client-centricity, and a commitment to excellence. They encourage teamwork, open communication, and a growth mindset, empowering employees to drive their careers and contribute to the company's mission of moving creativity forward.
DE&I
XR Extreme Reach leverages its AI-powered platform to analyze creative content, providing insights into diversity, equity, and inclusion (DE&I) representation. They use this data to help brands understand how their creative aligns with their DE&I goals, identify opportunities to improve representation, and ensure content is accessible to all audiences. They are also committed to fostering a diverse and inclusive workplace, with a team representing over 20 countries and a global network of customers.
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