Wrappr

Wrappr is a certified B Corp pioneering a new form of outdoor advertising called Advocate Out-of-Home (AOOH). AOOH utilizes everyday drivers as brand advocates, wrapping their vehicles with advertisements for various companies. This model aims to be environmentally friendly by recycling all wraps and double carbon offsetting every kilometer driven. It also aims to be socially responsible by offering everyday Australians a passive income stream through their normal driving routine.

Beyond the environmental and social aspects, Wrappr offers a cost-effective and highly impactful advertising solution for brands. Their platform enables targeted reach within specific demographics and locations, with a focus on delivering measurable ROI through data-driven campaign strategies. Wrappr's unique approach to advertising attracts a diverse range of clients, including prominent brands like Dan Murphy's, Powershop, and Jimmy Brings, demonstrating its success and popularity within the industry.

Wrappr embraces a remote-first work culture, allowing employees to work from home, their Sydney or Melbourne offices, or even from a campervan on the coast. This flexible work environment empowers employees to choose where they work, promoting a balance between professional and personal life and fostering a sense of freedom and autonomy.

Wrappr offers a range of employee benefits focused on fostering a positive work-life balance and promoting employee well-being. They are a remote-first company, allowing staff to work from anywhere, including home, their offices in Sydney and Melbourne, or even on the road. Wrappr also prioritizes long-term thinking and aims to create a company where everyone can thrive professionally and personally. Their commitment to employee well-being is reflected in their generous leave policies, including expanded personal leave, 12 weeks of full-paid parental leave for primary carers, 4 weeks of full-paid parental leave for secondary carers, and 10 days of full-paid compassionate leave. Additionally, they have an employee share scheme to encourage employees to feel like owners and benefit from the company's success.

Wrappr's mission is to revolutionize advertising by creating a win-win-win scenario for brands, people, and the planet. They achieve this by connecting advertisers with car owners who earn extra income by driving their vehicle, wrapped in the brand's advertising. This innovative approach not only provides cost-effective, high-impact advertising for brands, but also empowers individuals to participate in the ad economy, while simultaneously promoting sustainability through their carbon offsetting and wrap recycling programs.

Wrappr promotes a culture focused on sustainability, innovation, and inclusivity. They are a certified B Corp, demonstrating their commitment to environmental responsibility and ethical business practices. The company fosters a remote-first work environment, allowing employees flexibility and autonomy. Wrappr also encourages a sense of community, sharing the ad economy with everyday Australians through their advocate program, providing a way for individuals to earn extra income. The company's values of fairness, transparency, and collaboration create a supportive and rewarding work environment.

Wrappr is a company committed to environmental sustainability and building a workforce where everyone can thrive. This commitment translates to a remote-first workplace, a generous employee share option scheme, and expanded leave policies for self-care, parental leave, and compassionate leave. While the company does not explicitly mention diversity, equity, and inclusion goals or initiatives, its emphasis on accessibility and flexibility suggests an inclusive approach to attracting and retaining a diverse workforce.