Woola OÜ

Woola is a sustainable packaging company based in Estonia that aims to replace plastic bubble wrap with a regenerative material: sheep wool. Their mission is to cut global fossil fuel-based bubble wrap usage by 50% by 2030. They use leftover wool, which would otherwise be burned or discarded, to create protective packaging for various products, such as cosmetics, eyewear, jewelry, watches, small electronics, and supplements. Their Wool Envelopes and Bottle Sleeves offer a shockproof, petrochemical-free, and eye-catching alternative to traditional plastic packaging, contributing to a more eco-conscious and sustainable supply chain.

Woola differentiates itself from competitors by focusing on ethically sourced wool from farmers who prioritize sheep welfare and avoiding factory farms. They also prioritize transparency and engagement with customers, providing information about their sourcing practices, production processes, and end-of-use options. They offer free samples to businesses, inviting them to experience the benefits of their sustainable packaging solutions.

Woola offers a flexible work environment with a focus on employee ownership and travel. Employees are granted stock options that vest over time and receive a yearly travel allowance to encourage exploration and personal growth. The company emphasizes a "sometimes lose, always win" mentality and expects employees to be adaptable and willing to contribute to a variety of tasks outside of their immediate role. This approach fosters a dynamic and collaborative work culture with a strong emphasis on personal responsibility and development.

Woola offers a generous benefits package that includes stock options for all employees, a yearly travel allowance to encourage exploration and growth, and above-average salaries, which are 24% higher than the average for the manufacturing of textiles field in Estonia. Employees also receive health insurance and unemployment benefits through full-time employment agreements.

Woola, a sustainable packaging company, is on a mission to reduce global fossil fuel-based bubble wrap usage by 50% by 2030. They accomplish this by sourcing leftover sheep wool locally and using it to create protective packaging that replaces plastic alternatives. Woola's goal is to not only provide a more environmentally friendly option, but also to shift the single-use mindset in the ecommerce industry.

Woola promotes a culture of optimism, hard work, and a strong sense of purpose. They believe in taking chances and working hard to achieve their ambitious goals of replacing plastic packaging with wool. They value collaboration and teamwork, with everyone contributing to the shared mission. Woola emphasizes the importance of ownership and accountability, encouraging employees to take initiative and make decisions. They also place a strong emphasis on personal growth and encourage employees to travel the world, learn new things, and bring back fresh ideas.

Woola's approach to diversity, equity, and inclusion is deeply ingrained in their mission to challenge industry norms and create a more just world. They emphasize a strong cultural fit, prioritizing optimism and a "sometimes lose, always win" mentality in their team. They value a hands-on approach, encouraging employees to take ownership and make decisions, and believe in rewarding hard work with opportunities for global travel and personal growth.