Wicked Ideas

Wicked Ideas is a Canadian consultancy dedicated to helping organizations achieve sustainable change that sticks. Led by award-winning journalist and strategist Lisa Hrabluk, the company focuses on designing and activating change initiatives that align with shared values and address complex challenges. Wicked Ideas provides a range of services, including issues forecasting & analysis, strategic planning, project implementation, stakeholder relations & facilitation, and investment attraction strategy & proposal design. Their approach emphasizes a values-driven methodology, informed by the United Nations' Sustainable Development Goals and a commitment to the B Corp movement.

Wicked Ideas distinguishes itself by recognizing that sustainable change requires understanding and addressing the underlying values driving behavior and decision-making. They work with clients to develop strategies and action plans that build capacity, manage key resources, and overcome resistance to change. They believe in the power of collaboration, emphasizing human-to-human interaction and building trust through clear communication and shared values.

Wicked Ideas is a consultancy dedicated to helping mission-driven leaders and teams navigate complex and challenging situations by designing and activating sustainable change initiatives. They focus on building consensus among diverse stakeholder groups, developing strategies that align with shared values, and creating actionable plans that lead to positive, lasting impact.

Wicked Ideas promotes a culture of values-driven change, emphasizing collaboration, strategic planning, and a focus on execution. Their work is grounded in the United Nations' Sustainable Development Goals and is driven by the belief that "business can be a force for good". Employees are encouraged to think critically, be creative, and engage with stakeholders to build consensus and navigate complex challenges. This creates a dynamic and purposeful environment where individuals can make a meaningful impact while working towards a more just and sustainable future.

Wicked Ideas embraces diversity, equity, and inclusion by emphasizing the importance of shared values and mutual benefit in all its work. The company believes that diverse perspectives are crucial for creating sustainable change and actively seeks to build consensus across stakeholder groups through open communication and collaboration. Its focus on values-based strategic planning and its commitment to the UN Sustainable Development Goals demonstrate a strong commitment to equity and inclusion in its approach to consulting and creating positive change.