The Work Index by Flexa

WE RAD S.r.l. SB

WE RAD S.r.l. SB is a B Corp certified communication agency based in Florence and London, known for its creative and sustainable approach to branding, digital marketing, and content production.

https://we-rad.com/
5.2

/10

Transparency ranking

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Description

WE RAD is a B Corp certified, responsive advertising agency based in Florence and London. This multidisciplinary team specializes in design, strategy, digital, and content creation, all centered around their commitment to sustainability and ethical practices. They are dedicated to fostering a collaborative work environment where diverse talents can thrive and contribute to projects that have a positive impact on the world.

WE RAD's approach to communication is a blend of creativity and methodology. They prioritize understanding their client's needs and delivering solutions that are both innovative and effective. They offer a variety of services including brand identity, web development, content production, and strategy development. Their focus on innovation is evident in their development of unique tools such as Brando, a digital assistant for brand management, and RAD Commerce, a flexible open-source e-commerce solution.

Flexibility

WE RAD offers a flexible work environment that prioritizes employee wellbeing and fosters a collaborative atmosphere. The company embraces a "focus mode: off" approach, encouraging employees to work effectively both remotely and in the studio, prioritizing individual responsibility and trust over strict schedules and traditional office culture. While there is no mention of specific policies like remote work or flexible hours, the emphasis on individual responsibility and a comfortable, informal workspace suggests a degree of autonomy and flexibility.

Benefits

WE RAD offers employees a stimulating and informal work environment without rigid hierarchies, where shared values and individual contributions are paramount. The company encourages collaboration and provides a platform for sharing creative ideas and visions. They value the responsibility and intelligence of their team members, allowing them to work flexibly and remotely with no need to track time. WE RAD fosters a space for growth and learning, prioritizing quality in both projects and employees, while also incorporating laughter, coffee breaks, and a positive work-life balance.

Mission

WE RAD is a B Corp certified creative agency that combines strategy, branding, digital and content to create impactful and engaging work. They are committed to fostering a collaborative and open work environment where creativity thrives and positive impact is prioritized. Their mission is to design the change they want to see in the world, working with clients to define their vision and help them achieve their goals while upholding ethical and sustainable practices.

Animal focused
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

WE RAD promotes a collaborative and open work environment that prioritizes creativity and problem-solving. They value a diverse and multi-disciplinary team where individuals feel comfortable taking risks and exploring new ideas. The company fosters a culture of transparency, honesty, and mutual respect, with an emphasis on continuous learning and improvement. Their informal and non-hierarchical structure encourages employees to take ownership of their work, collaborate effectively, and contribute to the shared success of the team.

Autonomous
Collaborative
People-first
Progressive
Supportive

DE&I

WE RAD S.r.l. SB promotes diversity, equity, and inclusion by embracing the power of difference and valuing the unique perspectives of each individual. They see diversity as a source of strength, fostering an environment where all employees feel respected, valued, and empowered to contribute their best work. They prioritize personal growth for their team, providing opportunities for continuous learning and development, and actively seek out collaborations with non-profit organizations that champion the common good.

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